Member-only story

Jacob Ruhl
4 min readJun 21, 2024

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Challenges of Being a Creator on YouTube

Photo by Szabo Viktor on Unsplash

High Competition
YouTube is an incredibly crowded platform, with over 500 hours of video uploaded every minute. This means that standing out among millions of creators requires significant effort, creativity, and often, a bit of luck. Gaining visibility and attracting subscribers in such a saturated environment can be daunting, especially for new creators who are just starting out.

Algorithm Dependency
YouTube’s recommendation algorithm plays a crucial role in determining which videos get seen. While the algorithm aims to surface content that keeps viewers engaged, it can be unpredictable and challenging to navigate. Small changes in the algorithm can significantly impact a creator’s viewership and income, making it difficult to rely on YouTube as a stable source of revenue.

Content Creation Demands
Creating high-quality content consistently is a demanding task. It involves conceptualizing ideas, scripting, filming, editing, and promoting videos. This process requires a considerable investment of time, energy, and often, financial resources. Balancing these demands with other personal or professional responsibilities can be overwhelming.

Monetization Challenges
While YouTube offers monetization options through ads, sponsorships, and merchandise, reaching the thresholds for…

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Jacob Ruhl
Jacob Ruhl

Written by Jacob Ruhl

As a 23-year-old entrepreneur, I thrive on creativity and love exploring and sharing innovative ideas and unique interests with those around me.

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