The Downfall of X (formally Twitter)

Twitter, now rebranded as X, appears to be facing significant challenges that contribute to perceptions of its decline. Several factors are contributing to this situation, each with a substantial impact on the platform’s viability and user perception.

### 1. Leadership Changes and Controversial Decisions
The acquisition of Twitter by Elon Musk in October 2022 brought a wave of changes that have not been universally well-received. Musk’s approach to management, including mass layoffs and a shift in company culture, has led to instability and uncertainty among both employees and users. His vision for Twitter as a platform for “free speech absolutism” has resulted in significant alterations to content moderation policies. This approach, while championed by some, has alienated others who feel that it has led to an increase in harmful or misleading content. The decision to rebrand Twitter as X is seen by some as an attempt to reinvent the platform, but it has also caused confusion and nostalgia for the original brand. Rebranding efforts often carry risks, and in this case, it has further unsettled a user base already grappling with numerous changes.

### 2. User Experience and Platform Changes
Under Musk’s leadership, Twitter has introduced a series of rapid and often controversial changes. These include modifications to content…