Member-only story
Why Apple Isn’t Innovating Like It Used To
Apple Inc. has long been synonymous with innovation. From the iconic launch of the first iPhone in 2007 to the revolutionary development of the App Store, Apple consistently redefined technology, pushing the boundaries of what was possible. But as we look at Apple today, a question that keeps surfacing is: where has all that groundbreaking innovation gone? Let’s explore some reasons why Apple, once a beacon of creativity and cutting-edge ideas, may not feel as innovative as it once did.
1. Incremental Upgrades Over Bold Innovation
One of the most noticeable shifts in Apple’s approach is its focus on incremental upgrades. Year after year, we see iPhones with slightly better cameras, slightly faster processors, and marginal improvements in battery life. While these updates are improvements, they’re far from revolutionary. When comparing the iPhone 15 to the iPhone X, for example, we see refinements rather than game-changing new features.
These incremental updates serve the purpose of keeping Apple products competitive, but they don’t inspire the same excitement and awe that early iPhones or the original iPod once did. This trend isn’t unique to Apple, but given the company’s reputation for leading innovation, many feel underwhelmed by the lack of revolutionary changes.
